Saturday, February 18, 2012

Marylou's Coffee - what's all the attraction

The Phenomenon of Marylou and her coffee: Marylou’s is a chain of 16 stores many of which have drive through windows. Both locations in Plymouth have drive through windows making this a very attractive incentive to me. We have a Dunkin’s Donuts 5 minutes from Marylou’s for a long time but it is not a drive through. That combined with the fact that other than their lattes, I cannot stand Dunkin’s Donuts coffee, got me very excited when I saw that another coffee shop was coming to town. We have a Starbucks wannabee on the waterfront but it is not Starbucks and not worth the money whereas in my opinion Starbucks is. So I see Marylou’s as a decent compromise between the dishwater of Dunkin Donuts and the price of Starbucks or their clones. Marylou’s has had a bit of controversy. They have the reputation of hiring young, pretty, sexy young woman. This is not untrue. If you feel like going to their website www.marylous.com you will see what the commotion is all about. Thoughts range from one marketing professor feeling that Marylou’s image is appealing without being exploitive while others feel that women’s bodies should not be selling coffee. In the meantime they seem to be doing a very good business.